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History
- Received October 14, 2022
- Accepted May 21, 2023
- Published online June 21, 2023.
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Copyright: © Saudi Medical Journal This is an Open Access journal and articles published are distributed under the terms of the Creative Commons Attribution-NonCommercial License (CC BY-NC). Readers may copy, distribute, and display the work for non-commercial purposes with the proper citation of the original work.
Author Information
- Baojia Zheng, MD,
- Jiao Yan, MD,
- Xiaoqing Wang, MD,
- Yuxin Tang, Phd and
- Yali Xiang, MD⇑
- From the Department of Health Management Center, The Fifth Affiliated Hospital of Sun Yat-sen University, Zhuhai, China.
- Address correspondence and reprint request to: Dr. Yali Xiang, Department of Health Management Center, The Fifth Affiliated Hospital of Sun Yat-sen University, Zhuhai, China. E-mail; xiangyali5{at}mail.sysu.edu.cn
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- Appendix 1 - Display of part of ‘4Ps’ social marketing mix. (A) The Chinese theme card that ‘‘Let’s Get Vaccinated Together” was placed at the entrance of the vaccination site to attract the attention of the target population and raise awareness. (B) Promotional pictures of the live webcast about COVID-19 vaccination. The target population were able to scan the QR code to engage in the live broadcast at a certain time. (C) An animation micro-class of COVID-19 vaccination was posted on the official WeChat or website, and the target population could watch it at any time for free. (D-E) Part of the poster exhibition of 8 questions about health promotion communication. (F) The QR code of online vaccination appointment for the target population, they could scan the code directly to choose the injection location and time period based on their schedule
- Appendix 2 - ‘4Ps’ Social marketing strategy consolidated the completion of the second dosage of COVID-19 vaccines. The histogram showed the different proportions of the second dose administration in 28 days, during 56 days and over 56 days
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