Research ArticleOriginal Article
Open Access

Using the ‘4Ps’ social marketing strategy to overcome vaccination hesitancy

COVID-19 vaccine coverage in a Chinese college as an example

Baojia Zheng, Jiao Yan, Xiaoqing Wang, Yuxin Tang and Yali Xiang
Saudi Medical Journal June 2023, 44 (6) 560-596; DOI: https://doi.org/10.15537/smj.2023.44.6.20220696

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